The incentive of setting up the company is to create and facilitate business for customers with different culture backgrounds through multi-cultural communication. When the middle-class population of China first overtook that of the United States, in order to maximise the profit from exploiting this potential market, there is the need of understanding the cultural differences between the West and East and of bridging them creatively.

Activating the cultural enzyme and fermenting it into networking-based communication, whether it is event, exhibition or one-to-one matchmaking, we are putting new wine into old bottles.